In the early 1980s, Apple Computer was a small company living in the shadow of IBM. Co-founder Steve Jobs hung a poster behind his desk: IBM's "THINK" motto, in the stylized colors of Apple's trademark logo.
It reflected Jobs' philosophy perfectly: “The minute you understand that you can poke life and actually something will, you know if you push in, something will pop out the other side, that you can change it, you can mold it. That’s the most important thing. It’s to shake off this erroneous notion that life is there and you’re just gonna live in it, versus embrace it, change it, improve it, make your mark upon it.”