With some of our nation’s best beaches located on the sandy shores of Lake Michigan, it’s time you think of rolling up North instead of heading to Cali’s ‘Bu. And Brooklyn, you’re officially on notice as well: the hippest scenesters (and lowest rents) are in Motor City Detroit. The nearly 100,000 square miles of the “Mitten” make up America’s best-kept secret, but don’t let that stop you from broadcasting it to the world with our super-soft tee. Go ahead and soak in that Upper Peninsula air, and say yes to Michigan. Pay homage.
In the 1970s, Detroit residents launched a campaign to improve the city’s image, and “Say Nice Things About Detroit” began appearing on billboards, buttons, and bumper stickers. Go ahead—say nice things!