Beat Michigan
A Tale as Old as Time
Every rivalry starts with two sides and a shared history that never fades.
Since 1897, Ohio State and Michigan have met on the field in one of college football’s most storied matchups. HOMAGE’s Beat Michigan Collection channels that timeless energy with designs made for the week when Ohio turns scarlet, when memories feel louder, and when one phrase connects every fan across the state.
These tees, crews, and hoodies carry the same heartbeat that has echoed through generations of The Game. They’re made for the anticipation, the emotion, and the shared pride that come alive every November.
Walk through Columbus that week, and you can feel it humming. The letter M disappears from storefronts. Local bars turn playlists into fight songs. Even the air feels charged, the kind that makes your chest tighten before kickoff.
In every dorm, locker room, and home across Ohio, one creed binds Buckeyes: Beat Michigan.
When Legends Are Born
The Game has given fans decades of moments that live in replays and retellings long after the final whistle.
November 23, 2002. The air felt heavy with fate. Ohio State was in the middle of one of its most magical seasons. The only thing standing between them and destiny was the ninth-ranked Wolverines. The Buckeyes relied on defense, heart, and just enough offense to survive, holding off Michigan on the way to a national championship.
November 18, 2006. The Game of the Century. No. 1 versus No. 2. Everything on the line. Ask the fans who filled The Shoe or watched from living rooms across the country. They remember Troy Smith throwing for 316 yards and four touchdowns. When the final whistle froze the score at 42–39, it felt like proof that belief can turn into legend.
November 26, 2016. The Shoe. Overtime. JT Barrett facing fourth and one. Every Buckeye remembers where they were when he took the snap and crossed the line. The sound that followed wasn’t a cheer. It was release. A season’s worth of tension set free.
There are others too. Script Ohio drawn in frost. The roar of 100,000 voices moving in rhythm. The kind of moments that make fathers call their sons, and strangers hug in the cold.
These moments live beyond the scoreboard. They are passed from one generation to the next, carried in stories, in photos, and in the sound of the crowd rising together. The Game has written more than history. It has written ritual.
Carry the Flame
Every November, the tradition returns. The temperature drops, the stakes rise, and a single phrase starts to echo again.
To us, Beat Michigan is a feeling that fans recognize instantly — the sound of the marching band, the rush of cold air, the hum of a city that feels alive in every corner. It’s the pulse that connects past and present, from the old radio calls to the sea of scarlet that fills The Shoe today.
At HOMAGE, that moment is what we build for. Every stitch, every print, every word is designed to carry the emotion of The Game — the pride that lives in every cheer, every high-five, every sleepless night before kickoff. From the classroom to the tailgate to the couch, this collection brings people together through the rhythm of rivalry week.
The beauty of those two words is in their simplicity. They don’t need explanation. They already mean everything.
Every fan knows the feeling. Every November, it returns.
Beat Michigan. Every year. Every lifetime.
