The occasion? Cleveland vs. Texas, June 4th, 1974. The price of beer? 10 cents. The results? Mass intoxication. Despite setting a per-purchase limit of six beers, the powers-that-be misjudged the drinking power of Cleveland faithful, and their failure to limit the number of purchases for the evening had infamous consequences. Known forevermore as Ten Cent Beer Night, the epic night stands as a reminder that some things can only happen in Cleveland.