The Legacy of the NFL Crest
Pay Homage to Legacy
Throughout time, to wear a crest was to declare who you were and what you stood for. They were there in the age of knights and monarchies as symbols meant to tell stories at a single glance. On medieval battlefields, a family’s coat of arms was identification, lineage, and honor woven into one. Shields bore animals that embodied courage or cunning, colors that declared loyalty, and mottos that defined purpose.
Centuries earlier, the roots of these symbols stretched back to the ancient world. In Greece and Rome, the laurel wreath crowned poets, philosophers, and conquerors. It marked Olympic champions, victorious generals, and emperors as figures of excellence. To be crowned with laurel was to be recognized not just for a single victory but for a legacy.
This was the emblem of Apollo himself. So, how did we get here, to laurel leaves on a sweatshirt?
From those early traditions of heraldry and honor grew the language of identity we still use today. Over time, crests left the battlefield and the senate floor and found new life in schools, cities, and nations. When sports rose to the center of modern culture, those same ideas followed and transformed into logos, emblems, and team insignias that carried history forward.
Just like centuries ago, crests became the connective tissue of a community.
For players, a crest is the symbol they fight for. For fans, it is the bond that connects generations, a visual shorthand for belonging, memory, and pride.
Minimal in design. Maximum in meaning.
These marks endure because they carry more than color and shape. They carry story. Maybe you remember one from childhood, printed across your dad’s old hoodie or blazened your high school diploma. Those crests represent moments, seasons, people, and shared belief.
Each crest carries echoes of those who came before: the highs and heartbreaks, the legends and the lore. The timelessness of these designs meets the living history of the teams they represent.
That is why the laurel wreath still matters. Why bold lettering and clean lines speak louder than flash. A true crest does not have to shout because its meaning has been earned over centuries.
At HOMAGE, we built the NFL Crest Collection to honor that lineage. It carries forward the symbols of triumph, identity, and belonging, and elevates them with a timeless, modern design.
When you wear a crest, you are carrying centuries of history, from battlefield banners to stadium tunnels, then, now, and forever.
