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Don't Ever Give Up Bracelet


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Don't Ever Give Up Bracelet


Don't Ever Give Up Bracelet Light Blue Bracelet Flat




We created, designed and sampled it here at our HQ. But we had it produced overseas due to the complex designs and limitations of certain US manufacturing. Click here to learn more.

The Story

During an NCAA head coaching tenure that spanned 19 years, Jim Valvano collected 346 basketball wins, coached teams to the NCAA Tournament eight times and in 1983 celebrated an NCAA Championship after leading his N.C. State Wolfpack to an unforgettable victory over heavy-favorite Houston.

On March 4th, 1993, 10 years after the memorable run, he gave us yet another indelible moment at the inaugural ESPY Awards where he received the Arthur Ashe Courage and Humanitarian Award for his bravery while facing a terminal cancer diagnosis. In his moving acceptance speech, Jimmy V emphasized the power of love, joy and dreaming and introduced The V Foundation for Cancer Research, which featured his personal pledge as the organization’s motto: “Don’t give up. Don’t ever give up.”

100% of the purchase price of this item benefits The V Foundation.

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