In 1968, a 39-year-old Pittsburgh native and Post-Gazette reporter began a talk show on WATE-AM radio. Fewer than two years later, Myron Cope became the voice of the Steelers, and for thousands of Pennsylvanians, Cope was as much a part of the Steelers as Terry Bradshaw, Jack Lambert or Jerome Bettis.
In 1975, Cope urged fans to wave yellow dishtowels at Steelers games, and the Terrible Towel was born. Since 1996, proceeds from Terrible Towel sales have raised $3 million for the Allegheny Valley School outside Pittsburgh.
"Myron lived every day to make people happy, to use his great sense of humor to dissect the various issues of the sporting world.
I could remember driving to work listening to him and almost driving off the road (when) he'd make some outrageous comment. But, you know, he had a great sense of humor, he was able to analyze sports in a very interesting way, a unique way I think, absolutely unique to himself. He's a legend. The guy was just wonderful."
- Former Steelers linebacker Andy Russell
A portion of this shirt's proceeds benefits the Allegheny Valley School
, which provides residential, therapeutic, educational, vocational and social programs for individuals with intellectual and developmental disabilities in the state of Pennsylvania.