In 1970, former FBI agent Jim Lorimer called a young bodybuilder at Gold’s Gym in Venice Beach, asking the Austrian import to compete in the Mr. World in Columbus, Ohio. Arnold won $500 in front of an audience of 4,000. After the competition, Arnold told Lorimer, "This is the best competition I've ever been in. When I'm done competing in the sport of bodybuilding, I want to go into the promotion of the sport and do everything I can to legitimize and raise the image of the sport and I'm going to come back to Columbus, Ohio and ask you to be my partner." Schwarzenegger kept his vow. He returned six years later, met with Lorimer, and the two partnered to promote bodybuilding events and the Arnold Classic was born.
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